Breathe Life Campaign

From the Lung Cancer Foundation Site:

This spring, LCFA is honored to be joining forces with OPI, the well-known nail polish company to introduce a new nail polish called Breathe Life. OPI created Breathe Life especially for LCFA, in order to raise awareness of the difficult fight against Lung Cancer. Not only will OPI be distributing Breathe Life to thousands of its customers nationwide, but the company made a generous donation to LCFA, too.

Please, ask your favorite salons in your area to hold SALON DAYS to bring awareness to Lung Cancer. This can be accomplished in a number of ways. Some call to action ideas:

1. Salons can advertise LUNG CANCER SALON DAYS and display the OPI Lung Cancer display case with the BREATHE LIFE nail lacquer. The displays from OPI brings attention to the disparities surrounding Lung Cancer.
2. Salons can agree to give a percentage to sales from customers who use the BREATHE LIFE color with their manicure to Lung Cancer Foundation of America.
3. Salons can agree to ask customers if they would like to donate $1.00 extra to Lung Cancer research with each purchase of a bottle of BREATHE LIFE to the Lung Cancer Foundation of America.
4. Salons can offer manicures and/or pedicures for lung cancer patients at 50% off when using the BREATHE LIFE nail lacquer, asking for a donation to be made to the Lung Cancer Foundation of America.

Read more here.

Clinical Trial Matching Service‏

I received the following message from the Lung Cancer Alliance via Facebook:

Lung Cancer Alliance and EmergingMed have joined forces to make sure patients diagnosed with lung cancer know all of their treatment options - including clinical trials. The matching service is a pre-screening and referral service that quickly identifies clinical trial options that match each person's specific diagnosis, stage and treatment history.

Our Clinical Trial Specialists are available by telephone to guide patients, families and health care professionals through a search of hundreds of lung cancer studies in the United States and Canada. After the first pre-screening conversation, the same clinical trial specialist will follow-up with you by telephone to make sure:

• trial sites call you back.
• your clinical trial questions are answered.
• you receive detailed study information to share with your medical team.
• you are not alone in the process!

Our service is designed to give you more time to discuss clinical trial options with your medical team, and more time to weigh the risks and benefits of all treatment options.

For more information, call 1-800-698-0931